Judy Works With Sellers
Real estate marketing involves so much more than a sign in the yard.
Successful brokers and agents use a variety of methods to attract and qualify prospects, including the latest Internet and communication advances. I can help you build a marketing plan for your home that will help to improve your chances of selling it at the best price possible, in the shortest amount of time.
Effective real estate marketing is about meeting home buyers wherever they are. Benson and Mangold gives listings premier placement in some of the area’s best print publications. We also access potential buyers di- rectly, via email and social media campaigns. The company website serves over 13,000 unique visitors per month. More than 1400 registered users receive daily property updates from our site.
Putting a Plan in Place
My marketing strategy pairs the company's strengths with the following:
- aerial photography
- professional interior photos
- access to Benson & Mangold network and support
- email campaigns
- print advertising
- agent-only events
- public open houses
- social media campaigns
Based upon a strategic market plan, I personally organize and create copy and professional photography to complete a mix of high quality print (newspapers, magazines and mailings), web/internet and video marketing materials. My marketing items are designed with the following in mind:
- To make it easy for a buyer broker to speak and act favorably toward your house
- To guide a broker to the features that "speak" to that particular buyer
- To appropriately identify and go after target markets for your house, highlighting its special attributes and features
When you list your home with me, I will:
- Contact brokers in the area who do substantial business
- E-blast all Benson and Mangold agents and other companies with a "coming soon" flier
- Sift through the emails of past open house customers for contacts that should be informed of your listing
- Use Showing Desk to identify agents from all companies who have been showing in our price range
- Constantly revamp our marketing approach to revitalize as we go through our listing period
- Publish a special property website specifically written and designed to show off your property
- Give your home expanded internet information - 47 sites with branding on the most important sites (direct link to Realtor.com, Trulia.com, Zillow.com, Msn.com, Aol.com, Yahoo.com plus Benson and Mangold
Setting the Right Price for Your Home
A key part of your marketing plan is setting the list price. Quite simply, if a home is priced too low, you miss out on potential profit. If a home is priced too high, qualified buyers will look elsewhere.
To determine the best asking price, review the prices of recently sold, comparable homes in the area; evaluate the competition, and study marketplace trends. I have ready access to this information, and can provide the big picture to help you determine the right asking price.
Some factors to keep in mind:
- Real estate is local. I will explain current market factors in your community, including what's selling, what isn't selling, and why. This information is critical to setting an optimal price and terms.
- If your house is located in a desirable area you will be able to get a higher price than you can for the same house in a less desirable area.
- If a house has amenities that are currently popular in the marketplace, it will bring a higher price. I can help identify top trends.
- A house that has been better maintained and "shows" better will always sell for more than one that has had deferred (neglected) maintenance and needs work.
- Buyers expect everything to work. It’s an important trust factor, and worth the time and expense to make basic repairs.
- Markets differ by location and time. When interest rates are low and the local job base is growing, it's great to be a seller. But when times are slack and mortgage rates are rising, homes also sell. The trick is to be realistic, to get as much as market conditions will allow.
Showing Your Home
You want potential buyers to feel at home from the minute they walk up the driveway. Give them a canvas to fill. It’s showtime!
Start with a good cleaning, eliminate clutter, put away the knickknacks and add fresh coats of a neutral-colored paint to brighten rooms. Oh, and tidy up the yard.
Here are a few basics of how to enhance your home's curb appeal and impress buyers once they're inside:
- If the weather permits, open the windows (if there is too much noise outside, close them). If it's cold enough to wear a sweater to stay warm, turn on the heat. You want the temperature inside to be comfortable and to give the buyer more of a reason to linger, especially on hot or cold days!
- Light a fire in the fireplace, have chocolate chip cookies baking in the oven, or use lightly scented aromatherapy – such as lavender – to set the scene for a tranquil home.
- Open all the window coverings to let in light. If a particular window overlooks undesirable scenery or obstructed views, keep the blinds partially closed.
- Turn on every light in the house, including appliance lights and closet lights. Brighten dark rooms with few windows by placing spotlights on the floor behind furniture.
- Play soft background music.
- Move your cars to an alternate location, and allow your real estate agent to conduct the tour: potential buyers usually feel more comfortable – and less pressured – when the owners are not present.